Imagine this conversation at a back-porch barbecue: "Dude, skip the beer, have a margarita! I got a buck off three cans of Bacardi mix with a coupon online. ... With salt? ... Totally!"
A new study by Harris Interactive with Coupons.com shows that conversations such as this are pretty close to reality. That puts a new face on today's coupon clipper as someone who increasingly is affluent and educated, lives in a metro area and, quite possibly, is male.
The study found that 51 percent of American men have used a coupon in the last six months. More than one-third have a designated place to keep coupons. And 18 percent have told a friend about a coupon they found online.
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